Annual EEO Report

2018 Annual EEO Public File Report

Licensee: McKenzie River Broadcasting Company, Inc (“MRB”)

Period Covered: October 1, 2017 through September 30, 2018

Stations in Employment Unit:

KKNU (FM), Springfield-Eugene Oregon (FIN 40887)

KMGE (FM),  Eugene, Oregon                    (FIN 40885)

KEUG  (FM),  Veneta, Oregon                    (FIN 60358)

KEQB  (FM),  Coburg, Oregon                    (FIN 63205)

Total Number of interviewees: 7

Full Time Positions Filled
  Job Title Recruitment Source of Hiree Total Number of                                                               Interviewees
1. ACCOUNTS RECEIVABLE MANAGER Referral from former employee 7

 

Recruitment Sources*
  Recruitment Sources* Total Number of Interviewees Full-time Positions for Which Source Utilized
1. MRB Management

Outreach, Direct

1 1
2. MRB Management

Outreach to Seek Referrals

0 1
3. MRB Employee Applicant for Internal Promotion 1 1
4. CRAIG’s List

 

0 1
5. Eugene Register Guard 1 1

 

 

6.

MRB’s Own Stations  (KKNU FM, KMGE FM, and KEUG FM) (KEQB FM is a Spanish language formatted station) 1 1
7. MRB’s Own Stations Websites (KKNU FM, KMGE FM, and KEUG FM) 0 1
McKenzie River Broadcasting 2018 Annual EEO Public File Report     Pg. 2
Recruitment Sources* Recruitment Sources* Total Number of Interviewees Full-time Positions for Which Source Utilized
8. Former Employee Referral 1 (Hired) 1
9. Current Employee Referral 1 1
Total   7 1
       

* There were no “organizations entitled to notification”.

RECRUITMENT INITIATIVES:

Internship

The internship took place in May 2018.

The internship was structured to supply the intern with relevant information in all areas of MRB’s broadcast operations including sales, programming, and commercial production. MRB personnel who participated were: Bill Barrett, Tim Fox, and Tracy Berry (KKNU Morning Show personalities), Melissa Harrison (Traffic), Liz Kelly and Mary Reilly (KMGE Morning Show personalities), Bruce Soderholm (Production Manager), Steve Brown (Program Director KMGE FM and KEUG FM), Erin Weigandt (Promotions Director), Dave Wiles (Sales Manager), Jon Michaels (Afternoon Air Talent, KKNU), Julie Schneider (Account Executive), Sandie Tintle (Receptionist), Lupe Cureno (KEQB Midday Air Talent), Heather Johansen (Account Executive) and John Tilson (President).

Scholarships (Six)

MRB management participated actively in the award of six Eugene Area Stations (“EARS”) Scholarships awarded in August 2018. The scholarship program is designed to assist students interested in pursuing a career in broadcasting. These scholarships totaling $11,000 were awarded to six college students.

MRB’s involvement included a leadership role by MRB President John Tilson in successfully advocating for, planning for, and implementing these scholarships. Mr. Tilson was the EARS Treasurer during the entire 2016/2017 EEO reporting year and was a member of the five person scholarship committee which reviewed applications. EARS sells announcements at steep discounts to non-profit organizations pursuant to its Non Commercial Sustaining Announcements (“NCSA”) Program. Cash received by EARS

McKenzie River Broadcasting 2018 Annual EEO Public File Report
from this source enabled the financing of the Scholarship Program. Unit stations, KKNU FM, KMGE FM, and KEUG FM along with other EARS member stations, ran schedules in support of this program.

2017 Annual EEO Public File Report
Licensee: McKenzie River Broadcasting Company, Inc (“MRB”)
Period Covered: October 1, 2016 through September 30, 2017
Stations in Employment Unit:
KKNU (FM), Springfield-Eugene Oregon (FIN 40887)
KMGE (FM), Eugene, Oregon (FIN 40885)
KEUG (FM), Veneta, Oregon (FIN 60358)
KEQB (FM), Coburg, Oregon (FIN 63205)
Total Number of interviewees: 27 (19 different persons of whom eight (8) were
interviewed for two positions)
Full Time Positions Filled
Job Title Recruitment Source of Hiree T o tal Number of
Interviewees
1. RECEPTIONIST Craig’s List 4
2. VICE PRESIDENT,
PROGRAMMING
Internal Promotion 9
3. PROGRAM DIRECTOR,
KMGE FM & KEUG FM
Internal Promotion 9
4. SALES PERSON Raquel Hecht, Immigration
Attorney
5
Recruitment Sources*
Recruitment Sources* Total Number of
Interviewees
Full-time
Positions for
Which Source
Utilized
1. MRB’s Own Stations-On Air
(KKNU FM, KMGE FM,
KEUG FM, and KEQB FM).
(KEQB FM is a Spanish
language formatted
station).
3 2
2. MRB’s Own Stations-Web
Sites (KKNU FM, KMGE
FM, and KEUG FM). (KEQB
FM had no website).
0 1
McKenzie River Broadcasting 2017 Annual EEO Public File Report Pg. 2
Recruitment
Sources*
Recruitment Sources* Total Number of
Interviewees
Full-time
Positions for
Which Source
Utilized
3. Staff Referrals 2 2
4. Eugene Register Guard
(Newspaper)
1 1
5. Craig’s List 2 (1 Hired) 1
6.
Raquel Hecht, Immigration
Lawyer
1 (Hired) 2
7. MRB Management
Outreach, Direct
6 2
8. MRB Management
Outreach to Seek Referrals
6 3
9. MRB Applicants for Internal
Promotion
2 (Both Hired) 2
10. AllAccess.com (Radio
Industry Job Listing
Website)
4 2
11. Radio Insight
(https://radioinsight.com)
(Radio Industry Job Listing
Website)
0 2
Total 27* 4
•Eight persons were interviewed for two separate positions. They are here
counted as two interviewees. These persons were in recruitment categories
#7, 8, and 9 above (respectively 3, 3, and 2 different persons).
* There were no “organizations entitled to notification”.
RECRUITMENT INITIATIVES:Internships (Two)The first internship took place in April 2017. The intern was a college junior.
The second internship took place in July 2017. The intern was a high school junior.
McKenzie River Broadcasting 2017 Annual EEO Public File Report Pg. 3
Internships (Continued)
Both internships were structured to supply the intern with relevant information in all areas of MRB’s
broadcast operations including sales, programming, and commercial production. MRB personnel who
participated for both internships were: Bill Barrett, Tim Fox, and Tracy Berry (KKNU Morning Show
personalities), Melissa Harrison (Traffic), Brenda Buck (Accounts Receivables), Liz Kelly and Mary Reilly
(KMGE Morning Show personalities), Jim Davis (Vice President, Programming), Bruce Soderholm
(Production Manager), Steve Brown (Program Director KMGE FM and KEUG FM), Erin Weigandt
(Promotions Director), Dave Wiles (Sales Manager), Danielle Uhlhorn (Account Executive), Pat Macy
(Midday air talent, KKNU) and John Tilson (President). In addition, the second intern met with Michelle
Tsalapinas (Office Manager).
Scholarships (Three)
MRB management participated actively in the award of three Eugene Area Stations (“EARS”)
Scholarships awarded in August 2017. The scholarship program is designed to assist students interested
in pursuing a career in broadcasting. These scholarships totaling $8,000 were awarded to two college
bound high school recent graduates, and one student already in college.
MRB’s involvement included a leadership role by MRB President John Tilson in successfully advocating
for, planning for, and implementing these scholarships. Mr. Tilson was the EARS Treasurer during the
entire 2016/2017 EEO reporting year and was a member of the five person scholarship committee which
reviewed applications. EARS sells announcements at steep discounts to non-profit organizations
pursuant to its Non Commercial Sustaining Announcements (“NCSA”) Program. Cash received by EARS
from this source enabled the financing of the Scholarship Program. The Unit stations, along with other
EARS members, ran schedules in support of this program.

2016 ANNUAL EEO PUBLIC FILE REPORT

Licensee: McKenzie River Broadcasting Company, Inc (“MRB”)
Period Covered: October 1, 2015 through September 30, 2016
Stations in Employment Unit:
KKNU (FM), Springfield-Eugene Oregon (FIN 40887)
KMGE (FM),  Eugene, Oregon                    (FIN 40885)
KEUG  (FM),  Veneta, Oregon                    (FIN 60358)
KEQB  (FM),  Coburg, Oregon                    (FIN 63205)

Total Number of persons interviewed: 23

Full Time Positions Filled
Job Title Recruitment Source      of  Hiree Total Number of                                                               Interviewees
1. SALES PERSON Outreach by Other
MRB Employees
4
2. ON AIR TALENT MRB Management Outreach to Broadcasting Industry 8
3. RECEPTIONIST MRB Own Stations, On Air Announcements 10
4. RECEPTIONIST Staff Referrals/Outreach By Other MRB Employees 1
Recruitment Sources*
Recruitment Sources* Total Number of Interviewees Full-time Positions for Which Source Utilized
1. MRB Management
Outreach, Direct
1 1
2. MRB Outreach to National Rep Firm 0 1
3. Raquel Hecht, Immigration Lawyer 0 3
4. Outreach by Other MRB Employees/Staff Referrals 4 4
5. Ruben Garcia, Environmental Controls 2 1
McKenzie River Broadcasting   2016  Annual EEO  Public File Report     Pg. 2
Recruitment Sources* Total Number of Interviewees Full-time Positions for Which Source Utilized
6. MRB Management Outreach to Broadcasting Industry 3 1
7. El Charro Mexican Restaurant 0 1
8. AllAccess.com, Industry Website 0 1
9. Latino Public Radio 4 1
10. United Farm Workers Radio Network 0 1
11. MRB’s Own Stations On Air Announcements 4 2
12. MRB Stations’ Websites 0 2
13. Eugene Register Guard 2 2
14. Craigslist 1 1
15. KEQB Advertising Prospect 1 1
16. Lane Community College Job Fair 1 1
Total 23

File Full Time Positions 2015-2016
* There were no “organizations entitled to notification”.
RECRUITMENT INITIATIVES:
Internships
The first internship took place in October 2015. The intern was a college junior. The internship was structured to provide the intern with relevant information in all areas of MRB’s broadcasting operations,
McKenzie River Broadcasting   2016  Annual EEO  Public File Report     Pg. 3
Internships (Continued)
including sales, programming, and commercial production. MRB personnel who participated were Bill Barrett, Tim Fox and Tracy Berry (KKNU Morning Show personalities), Steve King (Program Director KMGE & KEUG), Melissa Harrison (Traffic), Brenda Buck (Accounts Receivables), Danielle Uhlhorn (Account Executive), Liz Kelly and Mary Reilly (KMGE Morning Show personalities), Bruce Soderholm  (Production Manager),  Steve Brown (KKNU Midday personality, Erin Weigandt (Promotions Director), Michelle Tsalapinas (Office Manager), Dave Wiles (Sales Manager) and John Tilson (President)
The second internship, with the same college student, took place from January 5th, 2016 to June 10th, 2016. Through this internship she earned 8 credits (CPSY 404) toward her degree at the University of Oregon by working 12 hours per week with Account Executive Danielle Uhlhorn at McKenzie River Broadcasting.  The internship was intended to provide a deeper understanding of the Radio industry and media planning.  Her responsibilities during this internship included: writing emails, creating excel spreadsheets, participating in meetings with clients, creating media proposals and marketing/promotional packages using Microsoft and/or Nielsen Tapscan media software.
Scholarships

MRB management participated actively in the award of six Eugene Area Stations (“EARS”) Scholarships
awarded in August 2016. The scholarship program is designed to assist students interested in pursuing a career in broadcasting. These scholarships totaling $10,000 were awarded to three college bound high school recent graduates and three students already in college.

MRB’s involvement included a leadership role by MRB President John Tilson in successfully advocating for, planning for, and implementing these scholarships. Mr. Tilson was the EARS Treasurer during the entire 2015/2016 EEO reporting year and was a member of the five person scholarship committee which reviewed applications. EARS sells announcements at steep discounts to non-profit organizations pursuant to its Non Commercial Sustaining Announcements (“NCSA”) Program. Cash received by EARS from this source enabled the financing of the Scholarship Program. The Unit stations, along with other EARS members, ran schedules in support of this program.

Job Fairs

MRB Management attended the following Job Fairs:

Lane Community College Job Fair  April 21, 2016
Attended by MRB Sales Manager Dave Wiles.